VIETNAM

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

Central Retail received the first shipment of American pears in early February after the implementation of Decree 46 was postponed to April 15. Due to the extended transit time, a significant portion of the Bosc pear shipment experienced quality deterioration, primarily caused by elevated sugar levels, which led to a high spoilage rate. In contrast, both Green Anjou and Red Anjou pears maintained good condition upon arrival. We partnered with Central Retail to conducted in-store sampling in 19 stores during the Lunar New Year period. Sales performance was positive, demonstrating strong consumer interest and demand. However, the quality issues associated with the Bosc variety have raised concerns, prompting Central Retail to temporarily suspend further imports of American pears for the remainder of this season. On February 23, a new container consisting of 1,900 cartons (9kg per carton) arrived in Vietnam via sea shipment. We are currently coordinating with key retail partners, including AEON and Co.opmart, to implement a trial promotion program in selected supermarkets.

Expectations for Any Freight or Logistics Challenges:

Extended transit time this season has negatively impacted USA pears quality, leading to increased concern from importers regarding consistency, shelf life, and commercial risk. In addition, uncertainty around the implementation of Decree 46 created logistical disruptions. The shifting timeline caused delays in shipment planning and documentation processing, increased storage and handling costs, and raised the risk of customs clearance delays due to additional compliance requirements. These regulatory uncertainties have made importers more cautious in placing new orders and affected overall confidence in the supply chain. Key challenges related to Decree 46 include: Unclear guidance during the transition period, leading to cautious shipping decisions. Additional administrative procedures and documentation requirements. Risk of customs delays if compliance documents are incomplete or require clarification. Increased cold storage costs due to shipment rescheduling. Reduced importer confidence when regulatory changes affect predictability.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

Importers remain interested in the three main varieties: Bosc, Green Anjou, and Red Anjou. The preferred specification is U.S. No.1 grade, with sizes 80, 90, and 100 as these sizes fit well with supermarket requirements and consumer purchasing preferences.

Update on the Competition in the Market:

The market continues to face strong competition from imported pears from China, South Korea, and South Africa. These origins maintain competitive pricing, stable supply, and strong market presence, particularly in traditional markets and mid-range retail channels, putting pressure on U.S. pear positioning in terms of both price and volume.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

Vietnam’s economy remains stable, with projected GDP growth in 2026 expected to stay strong (around 6–6.5%), supporting retail expansion and consumer spending. Trade relations between Vietnam and United States continue to progress positively. We are hopeful that the upcoming Trump Mission will help advance discussions and accelerate tariff agreements for agricultural products, creating more favorable conditions for imports and market growth.

Other Brief Comments:

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