COLOMBIA

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

During March, Northwest pears were not available in Colombia, importers continued working with Chilean pears and commented they expect to increase pear volumes from this origin during the next months. Trade members mentioned this season they increased the volumes imported from the Northwest and they expect to continue increasing volumes handled during the upcoming season, considering prices in origins and shipping costs; they commented that their clients recognize the high quality of USA pears compared to other origins.

Expectations for Any Freight or Logistics Challenges:

Trade members do not anticipate any freight or logistical challenges that could impact their imports.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

For the next season, trade members will continue to be interested in the Northwest pears mainly in Anjou and Packham varieties, but they are also open to importing other varieties like Bosc and Red Anjou if prices are competitive. In terms of sizes, small and medium sizes are preferred. Regarding quality grades, U.S. No. 1 is the preferred grade, followed by Fancy.

Update on the Competition in the Market:

Chilean pears reported the highest volumes in the market, reaching a 90% pear market share in the wholesale sector, while at retail level, reported a 90% in both, supermarket stores and traditional channels; Packham’s variety was the only variety available. Sales and quality were reported as good, volumes are expected to increase during the next months. Domestic pears reported a 10% pear market share in the wholesale sector; while at retail level it reached a 10% share in both supermarket stores and traditional channels; good sales and quality were reported; volumes are expected to remain at the same level during the next month.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

As of March 2026, Colombia’s economy is expected to grow moderately, with GDP projected between 2.5% and 2.8%, supported mainly by private consumption. However, high interest rates and cautious spending continue to limit stronger growth. Inflation is gradually declining but remains above the Banco de la República target, averaging around 5.5%–6.0% in 2026. This continues to affect purchasing power and encourages more value-driven consumption. The nearly 23% minimum wage increase is putting pressure on labor and operating costs, particularly in retail and distribution, which may translate into higher consumer prices. Exchange rate volatility also remains a key factor impacting import costs and purchasing decisions.

Other Brief Comments:

Colombia’s retail sector remains stable but competitive, with growth concentrated in essential and value-oriented categories. Major players such as Grupo Éxito and Jerónimo Martins continue focusing on efficiency and cost control. Discount formats and private label products are gaining importance as consumers prioritize affordability. At the same time, retailers are strengthening omnichannel capabilities and increasing promotional activity to drive sales. Overall, the market remains resilient, with steady demand for competitively priced essential food products.