COLOMBIA

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

During February, importers did not receive more pear loads from the Northwest, they will start to supply their clients with Chilean Pears. Northwest pears reported a 12% pear market share in the wholesale sector, while at retail level, it was 10% in supermarket stores and 7% in traditional channels. Anjou was the only variety available on the market, reporting good sales and quality. Trade members mentioned this season they increased the volumes imported from the Northwest and they expect to continue increasing volumes handled during the next season if prices are competitive; they are confident in USA Pears high quality compared with other origins.

Expectations for Any Freight or Logistics Challenges:

Trade members do not anticipate any freight or logistical challenges that could impact their imports.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

For the next season, trade members will continue to be interested in Anjou and Packham varieties, however, they are also open to importing other varieties such Bosc and Red Anjou if prices are competitive to supply the retail sector. In terms of sizes, small and medium sizes are preferred. Regarding quality grades, U.S. No. 1 is the preferred grade, followed by Fancy.

Update on the Competition in the Market:

Pears from Chile reported an increase in volume during this month, importers started with the new Chilean pear season and expect to increase the volumes handled during the next weeks. Chilean pears reported a 77% pear market share at wholesale level, 74% in supermarket stores and 70% in traditional channels; Bartlett variety reported the highest volumes followed by Packhams. Sales and quality were reported as good during this month; volumes are expected to increase during the next period. Domestic pears reported an 11% pear market share in the wholesale sector; while at retail level it reached a 16% share in supermarket stores and 23% in traditional channels; good sales and quality were reported during this month; volumes are expected to remain at the same level during the next period.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

Colombia’s economy is expected to maintain moderate growth in 2026, with GDP projected at approximately 2.6% – 2.8%. Growth continues to be supported primarily by domestic consumption, although momentum has softened compared to the previous year. Inflation remains above the Central Bank’s 3% target. Current projections indicate inflation could average around 6% in 2026 before gradually moderation. Persistent price pressures continue to influence household purchasing power and retailer pricing strategies. The significant minimum wage increase implemented for 2026—close to 23%—is adding upward pressure on labor costs. This may contribute to higher operating expenses across retail, logistics, and food distribution sectors, potentially impacting final consumer prices.

Other Brief Comments:

Colombia’s retail sector continues to operate in a stable but competitive environment. Growth is concentrated in essential goods and value-oriented categories. Major retailers like Grupo Exito and Jeronimo Martins (ARA stores) are focusing on operational efficiency, cost control, and format optimization. Investments in omnichannel capabilities and supply chain improvements remain strategic priorities. Discount formats and private label offerings are gaining relevance as households prioritize affordability. Overall, the retail environment remains functional and resilient. While macroeconomic conditions present challenges, consumer demand persists—particularly for competitively priced and essential food products.