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INTERNATIONAL MARKET REPORT

12/23/2025

INDONESIA

MARKET PULSE

CURRENT EXCHANGE RATE: 16,782
CHANGE FROM LAST MONTH: +110.4%
VOLUME TO DATE: 2,052 BOXES
CHANGE FROM LAST YEAR: +96%

(SOURCE: WSTFA)

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

Both importers, Sinar Harapan Bersatu and Segar Manis Mata, confirmed that USA Pears remain available in their warehouses and requested PBNW in Indonesia to do more promotion to move their stock more quickly. PBNW in Indonesia promised them to contact more retailers to order USA Pears from them. Meanwhile, retailers participating in PBNW-supported World Pear Day promotions in Indonesia reported excellent sales performance for U.S. pears, with in-store sampling proving particularly effective in driving consumer trial and purchases. Encouraged by these results, participating retailers have indicated their intention to place repeat orders once current inventories are sold out.

Expectations for Any Freight or Logistics Challenges:

n/a

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

Green Anjou and Red Anjou are most the favorite variety that order by the importers. and now they include Bosc as per suggested by PBNW in Indonesia, with the size 70-80 and US1 100% grade

Update on the Competition in the Market:

High competition is pear from China with cheaper price. the other competitor are Packham and Forelle from South Africa and also Pear from South Korea.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

At a December 22 meeting, Ambassador Greer and Coordinating Minister Airlangga confirmed that all substantive issues have been resolved at the technical level and that negotiations have entered the final phase, with legal drafting and final checks underway. Both sides aim to complete technical documentation by mid-January 2026 (January 12–19), having aligned on the crucial issues in the draft agreement. Indonesia and the United States are targeting January 26, 2026, to finalize the trade agreement, expected to be signed by President Prabowo Subianto and President Donald Trump, with President Prabowo anticipated to visit the United States later in January. Indonesia has committed to expanding market access for U.S. products and addressing non-tariff barriers, while the United States has agreed to provide tariff exemptions for selected Indonesian products, including palm oil, coffee, and tea, and to gain access to Indonesia’s critical minerals.

Other Brief Comments:

n/a

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.75 $2.02 $4.50
150 120 100 80 60
red anjou
$0 $2.08 $2.43 $4.50
150 120 100 80 60
bosc
$0 $1.67 $2.16 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Singo
$0 $1.13 $1.20 $4.50
150 120 100 80 60
China
Golden
$0 $1.07 $1.51 $4.50
150 120 100 80 60
China
Forelle
$0 $1.69 $2.16 $4.50
150 120 100 80 60
South Africa
Packham
$0 $0.88 $1.15 $4.50
150 120 100 80 60
South Africa
Singo
$0 $2.16 $2.48 $4.50
150 120 100 80 60
South Korea

UPCOMING ACTIVITIES