VIETNAM

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

Importers said they are applying for import permits and working with suppliers to be able to import USA Pears soon to supply for World Pear Day in early December. Some supermarkets are also interested to conduct sampling promotions when supplies are available in the market.

Expectations for Any Freight or Logistics Challenges:

None at this time.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

The importers say they still focus on US1 standard with 3 varieties including: Green Anjou, Red Anjou, and Bosc.

Update on the Competition in the Market:

USA Pears continue to compete mainly with Chinese pears, South Korean pears, South African pears and Japanese pears. Chinese pears continue to dominate the market with two varieties - Shingo and Sweet - and are selling very well. Korean pears continue to be imported in large quantities and sell well in the high-end segment. A small amount of Japanese pears are also present in the high-end segment, but Japanese pears are selling slowly due to high prices. South African pears are also available in supermarkets and high-end fruit stores.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

According to the September macroeconomic report, Vietnam's economy continues to grow steadily, reaching a growth rate of 8.23%. This increase contributes to the GDP in the first 9 months of 2025 increasing by 7.85% compared to the same period last year, approaching the target set by the Government of 8%. Vietnamese delegations are scheduled to visit the U.S. in October and November 2025 to further discussions and move towards finalizing a reciprocal trade agreement. Negotiations are being conducted based on the principles of openness, constructiveness, equality, respect for each other's independence, self-reliance and political regimes, and shared benefits, with each other’s development levels taken into account. The USD/VND exchange rate continues to remain high, putting pressure on importers. The Vietnam-US trade agreement is showing many positive signs and is expected to be signed in November. There is hope that the import tax will be reduced to 0% to reduce pressure on importers and create more opportunities to expand the USA Pear market in the future.

Other Brief Comments:

In general, the pear market price continues to be maintained mainly by Chinese pears in the low-priced segment and Korean pears in the high-priced segment. The selling price remains the same as the previous season, the demand is stable and consumers prioritize the low-priced segment. USA Pears have opportunity this season with a larger crop; importers are interested and said they will continue to work with suppliers to soon bring more volumes of USA Pears to the Vietnamese market.